Design and concept for British Council’s ‘Inspired by India’ year long campaign, which celebrates the organisation’s work in India for the past 70 years. March 2018.
A bold language of pattern was developed taking Howard Hodgkin's seminal mural, on the British Council New Delhi headquarters, as a starting point.
The identity uses this pattern language across a broad scope of materials and platforms, including projections, physical merchandise, social media, concert backdrops and certificates.
Event photography: Rachit Arora